57% consumers and 70% employees demand environmentally friendly businesses


consumers and employees demand environmentally friendly businessesAs environmental considerations become an ever-higher priority for consumers, small and medium sized businesses (SMEs) will need to consider and improve their eco-credentials.

Research from UK bank Barclays found that over half of Brits (57%) placed going green highly on their personal agenda, with nearly half (45%) actively seeking to purchase products or services from businesses that are environmentally friendly.

It’s not only consumers who are paying attention to a business’s approach to green but the workforce too. Seven in 10 workers (70%) revealed it is important to them that their current or prospective employer is considered a green business, with the figure reaching nearly eight in 10 (77%) amongst Gen-Z.

Research reveals that SMEs are starting to listen to consumer demands, with 22 per cent actively making changes to reduce their carbon footprint and a further 41 per cent looking to make changes within the next year. Over the next 12 months, SMEs in the North East (47%), East Midlands (46%) and the North West (45%), look to be leading the way when wanting to introduce green polices.

For SMEs looking to cut their carbon footprint, Barclays has outlined the following top tips:

  • Buy sustainably: Next time the light bulbs need changing, consider compact fluorescent (CFL) or LED options, and opt for remanufactured printer cartridges, recycled paper and biodegradable cleaning products
  • Cut commutes: Introduce a flexible ‘work from home’ policy to reduce emissions and consider holding meetings remotely, with tools like video conferencing
  • Invest in renewables: Consider installing renewable energy equipment, such as solar panels, or ask your utilities provider for a green power supply
  • Buy supplies locally: This will help minimise shipping costs and your business’ carbon footprint
  • Spread the word: Bring colleagues and customers on board with going green and provide incentives for those who actively participate in green initiatives




The purpose of this site is to serve as a daily news source and learning point for ESG, SRI and Impact investment trends and to promote awareness of environmental, social and governance issues and opportunities. 

The information provided by this site is not a recommendation to invest or purchase products. This site does not take into account your particular investment objectives, financial situation or investment needs, all of which should be considered prior to making an investment decision. We encourage seeking professional financial advice before making any investment decision.

 By Responsible-Investors ©