The plastic-free rings will be piloted in the town of Tulum in Mexico next year, with plans to test in the UK later in the year. Corona added that the move forms part of its commitment with non-profit organisation Parley for the Oceans.
Corona said that if left in the environment, six-pack plastic rings break down into organic material that is not harmful to wildlife. It added that the industry standard plastic six-pack rings are made from a photodegradable form of polyethylene “that results in increasingly smaller pieces of plastic if not recycled”.
“The beach is an important part of Corona’s DNA and we have been working with Parley to address the issue on the frontlines where plastic is physically accumulating, said Evan Ellman, Corona Better World Director.
“We also recognise the influence a global brand like Corona can have on the industry, and with the support of Parley, are pursuing scalable solutions like plastic-free six-pack rings that can become a new standard to avoid plastic for good.” Cyrill Gutsch, founder and CEO of Parley for the Oceans, added: