The traditional plastic ring can holders have been abandoned by the Danish brewery giant in favour of the new ‘Snap Pack’, a more sustainable option that will save the company 150 tonnes of plastic in Denmark alone.
When fully implemented across the board, the Snap Pack is expected to reduce Carlsberg’s plastic consumption by a staggering 76 percent and cut out 1,200 tonnes of plastic waste every year – the equivalent of 60 million plastic bags.
“We always strive to improve and today’s launch clearly shows our ambition to follow in our founder’s footsteps towards a better tomorrow. Carlsberg’s Snap Pack will significantly reduce the amount of plastic waste, and we look forward to giving our consumers better beer experiences with less environmental impact,” said the CEO of Carlsberg, Cees ‘t Hart.
The Snap Pack, which has taken three years to develop, uses a technique that involves adding a bit of glue between the cans to hold them together, and Carlsberg is the first brewery in the world to implement the technique.
