The lesser-known natural, ethical and environmentally conscious sector of the beauty industry is now worth over $18 billion.
All of Ethique’s products must meet three key principles. Ingredients must be naturally derived, biodegradable, safe and cruelty-free.
The products must work as well as, if not better than, their liquid counterparts. And lastly, packaging must be compostable and plastic-free.
The increase in savvy consumers opting to spend their money on beauty brands with an environmental and ethical track record has run in parallel with Ethique’s growing success.
The brand is now available in the US, Japan, Hong Kong, Taiwan, Singapore and most recently Australia (through Priceline stores nationally).