As the political environment becomes polarized and some governments abandon sustainable initiatives, like Donald Trump’s announcement to withdraw from the the Paris Agreement in 2017, consumers are now looking towards CEOs and their companies to spearhead sustainability.
In 2017, Alto Data Analytics , used big data and AI, to analyse digital opinions to understand what sustainability means to the public. The study revealed that consumers expect CEOs to prioritize sustainability in operating their businesses and confront sustainability issues.
The analysis also spotted 5 key emerging narratives and themes of public interest:
- Climate Change; Climate Change is top of mind, capturing 39% of the conversations.
- Renewable energies,
- Zero waste; Zero waste is closely connected with the discussion around sustainable cities, the circular economy, sustainable investing and how blockchain is related to renewable energies in the context of technological impact.
- Environmental impact by consumption and
- UN sustainable development goals.